Your employer branding strategy can help your business attract quality candidates. As such, you should prioritize your branding strategy to ensure it highlights what makes your company unique and why candidates should pursue career opportunities with your business.
It can be tough to develop a successful employer branding, regardless of your business’ size or industry. Fortunately, there are several things you can do to build an employer branding strategy that delivers exceptional results, such as:
- Evaluate Your Business Needs
Examine your business’ short- and long-term goals. This allows you identify what skills are necessary to help you achieve these goals. It also enables you to analyze your company’s strengths and weaknesses and determine where talent is needed.
Make a list of business objectives. It often helps to determine the number of professionals you want to hire in a particular department, the budget available to add these professionals, and other criteria relating to these objectives.
- Establish KPIs
Use key performance indicators (KPIs) to analyze the success of each of your branding strategy’s objectives. Each KPI should be actionable and allow you to measure your company’s ability to achieve its branding strategy objectives.
- Track Your Results
Monitor your KPIs and your company’s ability to achieve its desired results. If you fall short of various KPIs, adjust your branding strategy objectives as needed.
- Create Target Personas
Define the ideal candidate to fill a role in your company. You can then consider the factors that would motivate this candidate to pursue a role with your business and tailor your branding strategy accordingly.
- Develop an Employee Value Proposition
Establish an employee value proposition (EVP) that accounts for your company’s expectations and the candidate you want to fill a particular role. Your EVP can provide the foundation for any materials you use to promote a vacancy to candidates as part of your branding strategy.
- Review Your Application Process
Ensure your application process meets the needs of your desired candidate. Your application process should make it easy for the right candidates to learn about vacancies with your company as soon as they become available. It should also empower candidates to submit their application materials and have them reviewed by the right business stakeholders.
- Strive for Ongoing Improvement
Analyze the results of your employer branding strategy. By leveraging data and analytics, you can find ways to optimize your strategy.
Craft a Successful Employer Branding Strategy
2021 has changed the way businesses operate, and how you craft your employer branding strategy can have far-flung effects on your company. If you develop a branding strategy that accounts for your ideal candidates, your business is well-equipped to attract top talent today, tomorrow, and long into the future.
Accurate Staffing helps North Carolina, South Carolina, and Georgia businesses develop and execute employer branding strategies. We can connect you with qualified professionals in various industries, so your business can accelerate its growth. To learn more about our staffing services, please contact us today.